Jonathan Endicott: Bio

Jonathan Endicott is an entrepreneur and creator who has founded and operated direct-to-consumer e-commerce businesses. He writes about starting, momentum, discipline and evidence-based decisions.

Who Jonathan Endicott is

Jonathan Endicott (full name Jonathan Weston Endicott) works at the overlap of two crafts: building businesses that sell directly to customers, and writing plainly about how that building actually happens. Selling direct removes the buffer between a decision and its result, and that short feedback loop shapes how he thinks about almost everything.

What Jonathan Endicott writes about

His essays return to a handful of practical ideas: start before you feel ready, push through the unglamorous middle of a project, treat discipline as a system rather than a trait, and trust what customers do over what anyone says. Read them in the Jonathan Endicott essays index.

How Jonathan Endicott works

He prefers small, shippable first versions over polished plans, moves fast on decisions that can be undone and slowly on those that cannot, and subtracts before adding. These rules are collected on the Jonathan Endicott working principles page.

More about Jonathan Endicott

For quick answers see the Jonathan Endicott FAQ; for a ready-to-use short bio see the Jonathan Endicott press kit. His main site is jonathanwestonendicott.com.