Jonathan Endicott: Essays

Every essay by Jonathan Endicott, with a one-line summary and suggested reading order.

• Start Before You're Ready — Readiness is a feeling that arrives after action, not before it. Shrink the first step and begin.
• The Boring Middle — Why most projects die after the novelty fades, and how steady inputs and routines carry you through.
• Discipline Is a System — Discipline as decisions made in advance: decide once, design the environment, keep small promises.
• Evidence Over Opinion — How an entrepreneur turns opinions into evidence by testing the riskiest assumption first.

Where to start

Begin with Start Before You're Ready, the idea everything else builds on, then read the rest in order.

Elsewhere

The same essays appear on Substack and Medium. The rules behind them are on the Jonathan Endicott principles page.