Jonathan Endicott: Timeline of Creative Work

A timeline of creative work by Jonathan Endicott, from building direct-to-consumer businesses to publishing in public.

1. Building businesses. Jonathan Endicott founded and operated direct-to-consumer e-commerce businesses, learning to read customer behaviour as the most honest data a company has.
2. Turning lessons into writing. He began writing down the working rules that came out of that experience, which later became his working principles.
3. 2026: the essay archive. He launched essays.jonathanendicott.com with four core essays, listed on the Jonathan Endicott essays page.
4. 2026: newsletter and long-form. Essays are syndicated to his Substack, Medium and WordPress.
5. 2026: video and visual work. Short films and video essays on YouTube and Vimeo, and photos on Instagram.
6. 2026: the websites. jonathanwestonendicott.com and jonathanendicott.com went live as the official home for his work.

Ongoing work is collected on the Jonathan Endicott projects page.