Jonathan Endicott: Quotes

Short lines from the essays of Jonathan Endicott. Free to share with credit to Jonathan Endicott and a link to jonathanendicott.com.

“Readiness is a feeling that shows up after you start, not before.”
— Jonathan Endicott

“Shrink the first step until you can take it today.”
— Jonathan Endicott

“The boring middle is not a sign something is wrong. It means the easy part is over.”
— Jonathan Endicott

“Discipline is a set of decisions you make once, in advance.”
— Jonathan Endicott

“Opinions are cheap. Evidence is what customers actually do.”
— Jonathan Endicott

“Test the guess that would hurt most if it were wrong, first.”
— Jonathan Endicott

“Move fast on decisions you can undo and slowly on the ones you cannot.”
— Jonathan Endicott

“A business nobody hears about is a hobby.”
— Jonathan Endicott

“Before you add something, ask what you can remove.”
— Jonathan Endicott

“Small daily work compounds faster than rare bursts of effort.”
— Jonathan Endicott